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Overview

StatusStack gives MSPs two layers of branding control:
  1. MSP Branding — Per-client branding profiles that apply your (or a client’s) brand identity to their portal experience.
  2. Whitelabel Settings — Global white-label configuration that removes StatusStack branding and replaces it with your MSP’s identity across all clients.

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MSP Branding Profiles

Branding profiles let you assign a specific brand identity to individual client organizations. This is useful when you manage white-labeled portals for clients who want their own branding.

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What You Can Customize

Brand Identity

Company name, tagline, logo (light/dark), and favicon

Colors

Primary, secondary, accent, text, and background colors

Custom Domain

Point a client’s own domain to their StatusStack portal

Email Branding

Branded email header logo and sender name

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Creating a Branding Profile

Navigate to Settings → Branding in the MSP Console.
1

Click New Branding

Click the New Branding button.
2

Select Organization

Choose which client organization this branding applies to. You can also apply branding to your own MSP organization.
3

Set Brand Identity

  • Company Name — Appears in the portal header (leave blank to use the organization name)
  • Tagline — Optional brand tagline
  • Logo — Upload a light-mode logo (recommended: 200×50px)
  • Dark Logo — Optional separate logo for dark mode
  • Favicon — Browser tab icon (recommended: 32×32px)
4

Configure Colors

Set your brand colors using the color picker:
  • Primary Color — Main brand color (buttons, links, accents)
  • Secondary Color — Supporting brand color
  • Accent Color — Highlight color for badges and indicators
  • Text Color — Primary text color
  • Background Color — Default background color
5

Activate the Profile

Toggle Active on. Only one branding profile can be active per organization at a time — activating a new one deactivates the previous one.

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Whitelabel Settings

Whitelabel mode applies your MSP’s branding globally across your client portal, replacing StatusStack’s identity with yours. Navigate to Settings → Whitelabel Settings in the MSP Console.

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Enabling Whitelabel Mode

Toggle Enable White-Label Mode on. When enabled:
  • Your MSP logo and colors replace StatusStack branding
  • Email notifications use your sender name and logo
  • The “Powered by StatusStack” attribution is hidden

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Branding Configuration

Logo & Favicon Upload your MSP logo and favicon. These appear in the portal header and browser tab for all clients.
  • Logo: recommended 200×50px, PNG or SVG
  • Favicon: recommended 32×32px
Light/Dark Mode Logos You can upload separate logos for light and dark mode portal themes. Brand Colors Configure your primary, secondary, accent, text, and background colors. These override the default StatusStack theme for your clients.

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Email Settings

Customize how notification emails appear to your clients:
  • Sender Name — The “From” name in notification emails
  • Support Email — Reply-to address for client inquiries
  • Email Header Logo — Logo that appears at the top of all notification emails

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Custom Domain

Point your own domain to the client portal so clients see status.yourcompany.com instead of a StatusStack URL.
1

Enter Your Domain

In the Portal Settings tab, enter your custom domain (e.g., status.yourcompany.com) — without http:// or https://.
2

Verify DNS Ownership

Click Verify Domain to generate a verification token. Add the provided TXT record to your domain’s DNS settings to prove ownership.
3

Configure DNS CNAME

Once ownership is verified, add a CNAME record pointing your domain to the StatusStack CDN endpoint shown in the console.
4

Wait for Propagation

DNS changes typically propagate within 15–60 minutes. The console will show a verified status once the domain is confirmed.
Both the TXT verification record and CNAME record are required. The TXT record proves DNS zone ownership; the CNAME routes traffic to the portal.

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Per-Client vs. Global Branding