Overview
StatusStack gives MSPs two layers of branding control:- MSP Branding — Per-client branding profiles that apply your (or a client’s) brand identity to their portal experience.
- Whitelabel Settings — Global white-label configuration that removes StatusStack branding and replaces it with your MSP’s identity across all clients.
MSP Branding Profiles
Branding profiles let you assign a specific brand identity to individual client organizations. This is useful when you manage white-labeled portals for clients who want their own branding.What You Can Customize
Brand Identity
Company name, tagline, logo (light/dark), and favicon
Colors
Primary, secondary, accent, text, and background colors
Custom Domain
Point a client’s own domain to their StatusStack portal
Email Branding
Branded email header logo and sender name
Creating a Branding Profile
Navigate to Settings → Branding in the MSP Console.Select Organization
Choose which client organization this branding applies to. You can also apply branding to your own MSP organization.
Set Brand Identity
- Company Name — Appears in the portal header (leave blank to use the organization name)
- Tagline — Optional brand tagline
- Logo — Upload a light-mode logo (recommended: 200×50px)
- Dark Logo — Optional separate logo for dark mode
- Favicon — Browser tab icon (recommended: 32×32px)
Configure Colors
Set your brand colors using the color picker:
- Primary Color — Main brand color (buttons, links, accents)
- Secondary Color — Supporting brand color
- Accent Color — Highlight color for badges and indicators
- Text Color — Primary text color
- Background Color — Default background color
Whitelabel Settings
Whitelabel mode applies your MSP’s branding globally across your client portal, replacing StatusStack’s identity with yours. Navigate to Settings → Whitelabel Settings in the MSP Console.Enabling Whitelabel Mode
Toggle Enable White-Label Mode on. When enabled:- Your MSP logo and colors replace StatusStack branding
- Email notifications use your sender name and logo
- The “Powered by StatusStack” attribution is hidden
Branding Configuration
Logo & Favicon Upload your MSP logo and favicon. These appear in the portal header and browser tab for all clients.- Logo: recommended 200×50px, PNG or SVG
- Favicon: recommended 32×32px
Email Settings
Customize how notification emails appear to your clients:- Sender Name — The “From” name in notification emails
- Support Email — Reply-to address for client inquiries
- Email Header Logo — Logo that appears at the top of all notification emails
Custom Domain
Point your own domain to the client portal so clients seestatus.yourcompany.com instead of a StatusStack URL.
Enter Your Domain
In the Portal Settings tab, enter your custom domain (e.g.,
status.yourcompany.com) — without http:// or https://.Verify DNS Ownership
Click Verify Domain to generate a verification token. Add the provided TXT record to your domain’s DNS settings to prove ownership.
Configure DNS CNAME
Once ownership is verified, add a CNAME record pointing your domain to the StatusStack CDN endpoint shown in the console.
Both the TXT verification record and CNAME record are required. The TXT record proves DNS zone ownership; the CNAME routes traffic to the portal.
Per-Client vs. Global Branding
| Feature | MSP Branding Profile | Whitelabel Settings |
|---|---|---|
| Scope | Per client organization | All clients globally |
| Logo & Colors | ✅ | ✅ |
| Custom Domain | ✅ | ✅ |
| Email Branding | ✅ | ✅ |
| Removes StatusStack attribution | ❌ | ✅ |
| Multiple configurations | ✅ (one active per org) | ❌ (single global config) |